Exceptional content builds brand eminence, generates demand, delights customers, and attracts media if* your approach and planning is intentional.

What I will do for you:

‍• Identify business objectives and define corresponding content objectives
• Explore the characteristics, needs, and goals of target audience segment(s)
• Analyze content strategies of competitors and inspirational companies/brands
• Define relevant, cohesive, and engaging content pillars, topics, and core messages
• Identify and prioritize impactful formats, distribution channels, and platforms
• Create a content framework and KPIs for each proposed distribution channel
• Develop an editorial calendar that aligns with business priorities and available resources

Everyone has a valuable perspective that can help others make sense of the world. My role is to excavate, substantiate, and articulate it.

What I will do for you:

‍• Research topic areas that are timely, relevant, valuable, and differentiated
• Determine channels, formats, and content syndication opportunities including media
• Conduct dynamic and engaging interviews and/or workshops with subject matter experts
• Write a bespoke and credible perspective and iterate for all required formats
• Project-manage design and creative processes as directed

Written content has its perks but isn’t a fit for everyone. Podcasts can be a lighter lift and a higher cool factor for all involved.

What I will do for you:

‍• Develop a content strategy tailored to the podcast channel
‍• Conduct primary and secondary research to determine topics that are timely, relevant, valuable, and differentiated
‍• Conduct a competitive analysis to determine top series competitors and inspirations
‍• Research and profile potential guests and determine appropriate topics and questions
‍• Coach podcast Host and Producer as needed with show planning, execution, marketing, back-end setup, and analytics

If you want to look, sound, and act like “a real brand,” a style guide will establish who you are so you can be everywhere you want to be.

What I will do for you:

‍• Assess the maturity, quality, and usage of existing editorial guidelines
‍• Interview key stakeholders to determine preferences, aspirations, and challenges
‍• Create an editorial approach framework that reflects brand and content objectives
‍• Create a comprehensive guide that dictates the style and tone of all original content
‍• Socialize and present guidelines to users as directed

If standing out in a world of 8 billion people seems like a preposterous prospect, think about your prospects. If you stand out to them, isn’t that what matters?

What I will do for you:

‍• Identify notable individual(s) and determine their business, career, and personal goals
• Identify and assess competitive individuals and influencers
• Conduct a series of evocative interviews with notable individual(s)
• Design a personal brand blueprint that includes key messaging, content ideas, and channel/platform recommendations
• Coach the notable individual and their team on blueprint implementation as directed