Jedox Inc.
title
Director, Content & Communications
COmpany
Jedox Inc.
role
year
2022-2023
The company
Jedox is an Enterprise Performance Management (EPM) SaaS company in the financial planning and analysis (FP&A) space, a Gartner Magic Quadrant™ Leader, and an Insight Partners portfolio company.
The objectives
After receiving a $100mn investment from private equity firm Insight Partners, Jedox was focused on scaling, international expansion, and attracting more sophisticated buyers and enterprise customers. Content drove the global demand generation engine and high-quality content was needed to drive differentiation, generate qualified leads, and build eminence and reputation for the Jedox brand and executive team.
My impact
I was hired to build and lead the content team, stand up original thought leadership production, and direct public relations, social media, influencer marketing, and internal communications. My team drove and/or influenced over $15mn in pipeline, increased high-intent leads, and secured over 50 media placements that reached a total audience of over 100mn people. I also co-led a transformational global refresh of brand and product messaging, editorial guidelines, visual identity, and mission/vision/values that repositioned the Jedox brand to be more aspirational, value-driven, and fun.
In addition, I was recognized for my inclusive and empathetic approach to leadership and my commitment to fostering psychological safety on my team.
Jedox CTO Vladislav Maličević explores a fresh mindset and perspective on leadership in an era of ubiquitous AI.
In collaboration with Jedox Diamond Certified Partner The better decisions group (bdg), this white paper and corresponding webinar explore workforce planning through both a strategic and tactical lens and frame how new realities come to life both on the ground and in the C-suite.
This white paper and corresponding webinar explore a threefold approach for FP&A professionals who must evolve from a back-office function to a value-added strategic partner.
