TechStyle

The company

TechStyle Fashion Group, founded by the Intelligent Beauty vertically integrated eCommerce incubator, is a pioneering online membership fashion retailer that has a portfolio of five direct-to-consumer brands including Savage x Fenty and Fabletics.

‍

Business objectives

Intelligent Beauty incubated and operated brands in the personal care, health, beauty, and fashion spaces. A pioneer in innovative products, e-commerce, direct-to-consumer marketing, and membership retail, Intelligent Beauty had a compelling value prop, novel business model, the best talent in the industry, and a very promising future.

‍

My impact

As a legacy member of the Intelligent Beauty team, I embarked on a surreal journey that I now cherish and view as the most formative experience in my career. I grew from being the CEO's right hand to leading a TV shopping business that generated over $80mn in retail sales over five years in the US, Germany, and Canada. I was trusted with advanced and impactful responsibilities at a very young age and learned to be entrepreneurial, figure things out, not take “no” for an answer, ask forgiveness rather than permission, take calculated risks, be bold, and own my domain.

I held roles that spanned executive assistance and office management to account management and leadership, and everything in between. I ran office operations, planned the CEO’s professional and personal engagements, planned and executed events, led accounts, traveled the world to produce live TV shows, and much more.