LIVE kidfree

The brand

LIVE kidfree is a lifestyle brand and community that helps childfree women feel seen, level up, and love their lives. Accessible via Instagram, YouTube, and podcast channels, LIVE kidfree provides thought leadership that inspires the childfree community and elevates the narrative that defines them.

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Marketing objectives

I started LIVE kidfree as a podcast and pandemic passion project in 2020. After deciding that motherhood was not my aspiration, I turned to social media to find comfort and community through insight and inspiration from other childfree women. When I didn’t find what I was looking for, I decided to create it. What started as an outlet for creative expression, personal transformation, and healing became a vehicle for influence, community, and developing my skillset in B2C content marketing, video content creation, influencer marketing, and social media marketing.

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My impact

With more than 45,000 Instagram followers and over 12,000 podcast downloads, LIVE kidfree has become a trusted source of thought leadership and inspiration for thousands of childfree women around the world. The brand continues to grow in scope and influence as I explore paths to monetization and widen the aperture of my influence.